I was thinking about my last entry on Fall Out Boy's video for "Me & You." And it struck me! The Magic Bullet principle can actually be seen through videos like these.
Take for example: yesterday, when showing this video to someone, they did not know anything about Invisible Children. Their opinion was therefore formed based soley on this video and the story it told. Thus, can a music video perpetuate The Magic Bullet?
When a subject is rarely covered in the news, the public may no little or nothing of this topic (such as the Invisible Children.) Thus, a video exposing a new idea can actually effect all its viewers and cause them all to have the same opinion!
Mind you, The Magic Bullet theory is not an accurate theory. But the idea behind it can be understood. Fall Out Boy is not causing everyone to believe the same thing - for not everyone is an blank page. Many people already know extensive amounts of information regarding Uganda. But for those who don't - it is interesting to note that even today we are easily impressionable and a mass audience can all have the same opinion based on A MUSIC VIDEO! That's an astonishing idea! It just goes to show the power of the music business - the industry, the video's, and the bands!
For more information on Invisible Children please follow these links:
http://www.invisiblechildren.com/home.php
http://en.wikipedia.org/wiki/Invisible_Children_Inc.
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