Invisible Chidren??? Invisible Public!!!!

I was thinking about my last entry on Fall Out Boy's video for "Me & You." And it struck me! The Magic Bullet principle can actually be seen through videos like these.
Take for example: yesterday, when showing this video to someone, they did not know anything about Invisible Children. Their opinion was therefore formed based soley on this video and the story it told. Thus, can a music video perpetuate The Magic Bullet?
When a subject is rarely covered in the news, the public may no little or nothing of this topic (such as the Invisible Children.) Thus, a video exposing a new idea can actually effect all its viewers and cause them all to have the same opinion!
Mind you, The Magic Bullet theory is not an accurate theory. But the idea behind it can be understood. Fall Out Boy is not causing everyone to believe the same thing - for not everyone is an blank page. Many people already know extensive amounts of information regarding Uganda. But for those who don't - it is interesting to note that even today we are easily impressionable and a mass audience can all have the same opinion based on A MUSIC VIDEO! That's an astonishing idea! It just goes to show the power of the music business - the industry, the video's, and the bands!
For more information on Invisible Children please follow these links:
http://www.invisiblechildren.com/home.php
http://en.wikipedia.org/wiki/Invisible_Children_Inc.

Fall Out Boy's Social Change: One music video at a time

In the summer of 2005 Fall Out Boy became a house hold name. The band reached mainstream success after their major label debut of the album "From Under the Cork Tree" featuring the hit single "Sugar we're going down."

After this success, Fall Out Boy has been a steady name in the music industry. Their record sales (from both that record, and their most recent record, "Infinity on High") have continued to turn a large profit. As a result of this, even their label Fueled By Ramen has become a major contender in the music industry,

So what it the point of me telling you all this?
While it might not be the best, nor the strongest single off their new album - "I'm Like a Lawyer with the way I'm Always Trying to get you off (Me & You)" has a striking video. The video essentially follows the lives of "Invisible Children" and tells a story to illustrate the terrible situation now occuring in Uganda.
Don't know what "Invisible Children" is? Good thing Fall Out Boy is here to educate you!
In the past the band has had a range of videos that vary from mediocre ("Saturday" & "Sugar We're Going Down") to very entertaining ("Dance, Dance" & "Thnks fr th Mmrs") to straight out histerically clever ("This Ain't a Scene"). "Me & You" on the other hand is the first truly serious video the band has recorded. The video deals with real life issues, and draws attention to a worthy cause!

It is important to note that the one similarity all these videos have (and all Fall Out Boy video's have) is their NOT SO subtle product placement. Notice the prominent role their cell phones play in EVERY video - a prime example being the video for "A Little Less Sixteen Candles a Little More Touch Me."

However, what I find so interesting about Fall Out Boy is that they have succesfully used their celebrity status to infiltrate the mainstream media with a call for social reform. So whether you love or hate the emo pop-punk Chicago band - whos name stems from The Simpsons - props is deserved regardless.

Link to video: http://www.youtube.com/watch?v=LBDnkJ5h1ho

Other fun vid's by FOB: http://www.youtube.com/watch?v=9FcBnaLjxY4

Suggested listening*: "I've got a dark alley..." & "Sophmore Slump or Comeback of the Year," "I slept with someone in Fall Out Boy..." & "Of All the Gin Joints in the World"

* (I chose only songs from the album From Under The Cork Tree - as that is the main focus of this post)